Projects — The Kraft Group
Bud Light Celebration Beer Hall
Overview
Team
Architect Populous
Owner The Kraft Group
Building
Location Foxboro, MA
Value $6M
Type Renovation
Stories 1
The Kraft Group
Bud Light Celebration Beer Hall
Gillette Stadium’s newly unveiled Bud Light Celebration Beer Hall offers fans the unique opportunity to engage with New England Patriots and New England Revolution Players as they make their way through the tunnel on game day. Within this premium 4,000 SF event space, guests can enjoy Anheuser Busch products, food, and a private 2,000 SF outdoor patio with field-level views. Dellbrook|JKS brought the hall to life by removing several sections of stadia on the northeast side of the end zone. The undertaking also required the comprehensive renewal of all underground structural components, including grade beams, footings, frost walls, and the meticulous reengineering of steel rakers.
The Bud Light Celebration Beer Hall features luxurious finishes such as imported wooden wallpaper, backlit signage, tailor-made light soffits, and functional elements like opening airport-style windows, (26) 50” TVs, a custom ribbon board display, and a removable field wall. At the heart of the hall, a 380 square-foot oval bar serves as a functional centerpiece, complemented by self-serve beer taps throughout the room, guaranteeing convenient beverage access for all guests.