Projects — The Kraft Group

Bud Light Celebration Beer Hall



Architect Populous

Owner The Kraft Group


Location Foxboro, MA

Value $6M

Type Renovation

Stories 1

The Kraft Group

Bud Light Celebration Beer Hall

Gillette Stadium’s newly unveiled Bud Light Celebration Beer Hall offers fans the unique opportunity to engage with New England Patriots and New England Revolution Players as they make their way through the tunnel on game day. Within this premium 4,000 SF event space, guests can enjoy Anheuser Busch products, food, and a private 2,000 SF outdoor patio with field-level views. Dellbrook|JKS brought the hall to life by removing several sections of stadia on the northeast side of the end zone. The undertaking also required the comprehensive renewal of all underground structural components, including grade beams, footings, frost walls, and the meticulous reengineering of steel rakers.